Are you listening to your brain instead of your instincts?
When I look at every big breakthrough I’ve had, it’s been when I went with my gut instead of with my brain.
I know it sounds crazy, but I swear it’s true.
Check out some of those key moments and see if you can relate...
In June 2015, when I leaped out of that interview chair like it was on fire, telling the interviewer, in the politest terms possible, to shove their job, because I knew, deep down, that I could NEVER work for anyone else again. And I was right.
But at that moment, if I had listened to my brain, I would have taken that job and quit on my dreams forever, because my brain was focused on my failing business, my debts, and all the worst case scenarios, instead of on the solution - what I needed to do to create the kind of life and impact I was obsessed with.
When I hired a $3k a month coach, even though I had less than no money, and my brain – as well as my boyfriend – were desperately trying to convince me that it was a crazy expense, that I was a fool to invest, that I should just try and do it by myself, that I would lose my house, that I would go bankrupt, that the world might end (melodramatic, I know, but that’s what my head was screaming at me). I did it anyway. And I was right.
Because I knew, at my very core, that I needed that person in my corner, kicking my arse. I’d had enough of flailing around, working myself into the ground, and getting precisely nowhere, not because I didn’t know what to do, but because I was driving myself crazy trying to do a million (mostly pointless) things – something that’s all too common when you listen to your head instead of your gut – instead of focusing on the key pillars of building my following, making great offers, and booking clients.
When I found the courage to blow up my visibility by being everywhere, it was because I knew – on an instinctive level – that I would only get clients easily when I became an established and respected expert. And I was right.
But, at the time, I was terrified. My brain was screaming at me to stay safe, to stay quiet, that I wasn’t good enough to compete in the glossy world of coaching, that my friends, neighbours and even enemies would judge me, that I wasn’t really that much of an expert anyway. But I didn’t listen. Because I knew, in my gut, that not doing it was tantamount to closing my business.
When I signed my first high-end coaching client (just $3k back in 2015), even though I was sitting there dreading the moment when I’d have to ask for the sale. Having listened to so many people tell me “I can’t afford it”, my brain was screaming at me, she’s going to say “no”, you’re going to look like a fool, you’ll be a pushy horrible sales woman. So I pushed my brain aside and followed my gut – asked her anyway. And I was right.
Signing that first $3k client was the turning point for me. Finally having someone say yes to me, was all the juice I needed to keep going, and to sell out my entire coaching practice in just a couple of months. And the difference I made for those clients? Incredible. Helping them to finally escape their corporate rat-traps, launch successful coaching businesses, and make a huge impact - for themselves and their clients - was all the juice I needed to know that I was doing EXACTLY what I was supposed to be doing with my life.
When I went to speak in Canada, last September, despite my brain screaming at me that I wasn’t good enough to speak in front of hundreds of industry savvy women, that I’d never been across the Atlantic - or even out of the country on my own - that I had nothing to offer in a place where there are probably more business coaches per square mile than there are in the whole of England. I went anyway. I just booked the flights and the hotel room, before my brain talked me out of it. And I was right.
That event exposed me and my brand to a perfect audience who loved what I had to say. As a result I grew my list, sold products, signed clients, and am discussing future collaborations with some of the amazing women I met there.
You see, it can be really tempting to listen to your mind. After all, it’s the “brains” of the operation, right?
Actually, no. It’s not.
You see, your brain is actually more like the health & safety manager of your life – it’s priority is keeping you safe, minimising risk, following the rules…
But tell me, how many truly successful people do you know who played it safe, avoided risks, and followed the rules?
Because creating a successful life – not one where you have a nice job title, drive a nice car, and have a couple of holidays a year, but one where you can’t wait to jump out of bed every morning, because you’re so fucking excited about the people you get to help, the amazing difference you’re making, and the life you’re creating for yourself – is not about playing it safe. It’s about listening to your gut, and taking action, before your personal health & safety manager talks you out of it.
P.S. And beware the health & safety manager residing in the brains of your loved ones too, because once you get two or more health & safety managers in the same room, you can expect your life to become a whole lot safer, and a whole lot duller…
Take your coaching biz to 6 figures this year >>> www.jodavidson.biz/6figures
It’s funny, I’m always polling my audience and asking for feedback, and these are the two things I hear that coaches want more than anything else.
And it seems such a crazy contradiction.
I mean, you quit your job and started a coaching business for exactly that reason, right?
You wanted to change the world (or at least your clients lives) and you wanted the freedom of making a living while doing what you love!
So what went wrong?
Oh, I know…
You didn’t realise you were gonna have to be a marketeer, a sales woman, and a technical genius.
You got all caught up in a bewildering amount of conflicting advice about what it takes to build an audience, book calls, and convert clients.
You wound yourself up into a frenzy of “what will people think of me?”, “what if I’m too expensive?”, and “what if I never get another client?”
And POOF!!! Before you know it, you’re playing the small game.
Giving into your fears, running around in circles trying to be everywhere (there goes your freedom), and attracting all the wrong prospects, who can’t afford you or who endlessly self-sabotage (and there goes your impact).
So what can you do about it?
Well, most do what the great Tony Robbins refers to as a CRAZY 8… have you heard of it?
It’s where you bounce between two crazy ends of the same spectrum to keep yourself feeling like you’re both struggling (I’m a victim, I’m struggling, I need support) and achieving (today is the day, this is my time, I don’t need anybody).
Are you still with me?
The problem with both of these extremes is that neither one of them actually puts you in the right headspace to succeed.
When you’re stuck in struggle you refuse to see a way forward, you reach out for help with no intention of getting it (I receive so many emails from people saying “please help me, I have no money to work with you, but…”), and you probably spend a lot of time stressing and eating chocolate.
At the other end of the spectrum, when you’re in, what I like to call, Superhero mode, you work your mindset, you create like crazy and you make an offer or ten. But, actually, you’re in such an “unstoppable” mood, that you don’t let things like strategy worry you. You just take a scattergun approach, throw things at the wall, and hope that something sticks.
And, because you can’t hold either of these extremes for any length of time, you find yourself leaping back and forth between the two, with no focus into creating a sustainable coaching business.
You know, like the kind that creates IMPACT and FREEDOM?
Like you said you wanted?
Like the whole reason that you quit your job and started a coaching business in the first place…
So, what’s the alternative?
Well, a step back and a proper assessment of what you need to create IMPACT and FREEDOM. And that really is VERY simple…
*CONSISTENT CLIENTS & INCOME*
And how do you create that WITHOUT jeopardising your FREEDOM?
*LOW EFFORT/HIGH IMPACT METHODS FOR CREATING CONSISTENT CLIENTS & INCOME*
WOW! What a mind boggler (said, no person ever).
So now, with some perspective, you can simply ask… “Have I mastered low effort/high impact methods for creating consistent clients and income?”
If the answer is “Yes” then get busy implementing (and drop everything else).
And, if the answer is no, ask… “What’s the quickest way I can master those methods and create consistent clients and income?”
And hey, if you decide that the quickest way is to work with me, then grab a [no cost] Coach On Fire Strategy Session, and let’s find out what you’ll need to go from frantic underachieving entrepreneur to unruffled expert CEO.
Book today at http://coachonfire.jodavidson.biz
Find out why my awesome client, Theresa Destrebecq, is paying for two of you to join my Four Module Intensive Biz Coaching Programme, The Client Magnet (value $497).
HOW TO ENTER:
1. Sign up to my brand new FREE programme 4 Days to Passive Profits & Premium Clients and engage in the daily challenges.
2. Post a livestream or video into Female, Fearless & Financially Flourishing [use #payitforward and tag me - Jo Davidson - in the comments] sharing...
a. Who you are, who you help, and what you help them to do
b. Why we should choose you to win a copy of The Client Magnet programme
c. What commitment you will bring to the programme, should you be chosen as a winner
3. Email email@example.com to confirm that you have posted your entry BEFORE midnight on Tuesday 7th March.
Good luck and happy livestreaming <3
Ever wondered what the difference is between an average coach and a great coach?
Think maybe it’s their qualifications?
Their beliefs and expectations?
It’s none of those.
In fact, I know scores of coaches who have top notch qualifications, a strong, healthy and abundant mindset, dozens of note-worthy experiences, and unparalleled expertise, who still aren’t helping to transform lives with their work.
How about the professionalism of their website, the attractiveness of their branding, or the quality of their head shots?
Nope, none of that either.
I’ve gotten on discovery calls with coaches who have the most incredible websites, super pro branding and beautiful pics. And yet they’ve never even worked with a single paying client, let alone started making an impact as a coach.
Maybe it's the number of likes they have on Facebook, the amount of interaction on their pages, the number of followers on Twitter.
In fact, the coaches that spend their time focused on amassing social media followers, are generally the ones that aren’t spending time focused on making a big impact. That’s because they’re more concerned about how they look to others, and so waste time nursing their ego by trying to build a big following.
But seriously, none of that stuff really makes the difference.
You see, the real difference between an average coach and a great coach, has nothing to do with the coach, their branding or their social following…
It’s all about the quality of the clients they work with.
You see, no matter how good a coach you are, no matter how qualified you are, no matter what your expertise… if you can’t create high quality clients, then you’ll find yourself stuck in an endless cycle of sales calls that rarely convert (“I can’t afford it”, “I need to think about it”, “I’d love to but…”); clients who self-sabotage, get stuck in victim mode every time they’re close to a breakthrough, and rarely renew because they just don’t get the results they wanted; and a decidedly average reputation.
And if you think that you can't get quality clients until you become a great coach. Think again. It's that kind of not good enough thinking that leads to so many potentially great coaches and consultants getting stuck in mediocrity for months, and even years.
You see, when you decide to be a GREAT coach, and step up as the CEO of your biz, instead of just a frazzled entrepreneur (aka multitasking employee IN your biz), all it takes it to know exactly who you want to work with and how to reach them, so you can stop trying to convince the not-ready, not-willing and not-able.
Instead, focus your energy on the want-it-now, ready-to-go, and will-do-what-it-takes clients who will jump at the chance to work with you (at ANY price), constantly up-level their beliefs and actions, and create the incredible results they desire.
Leaving you with glowing testimonials, easy renewals, and the reputation of a GREAT coach.
And, of course, the income that goes with it ;)
P.S. Check out this video to find out how I sign $10k clients with ease… www.jodavidson.biz/10k
I blamed my kids for the shitty results in my coaching biz!
I’m not proud of it, but it’s absolutely true.
I blamed the fact that I had to take time out to get them sorted for school in the mornings, to chat with them in the evenings about their day, to make their dinner, and to help with their homework. And, I’d jump for joy when they finally went to bed so I could get back to work.
I’d bemoan how impossible it was to show up consistently in my biz, when I had all these other responsibilities. Responsibilities that I was doing a crappy job at, btw. I’d lose patience with them constantly, read my emails on my phone while I was chatting with them, complain if they wanted anything for dinner that took more than 20 minutes to cook. And jumped for joy when they went to bed (oh yeah, I mentioned that already).
I was a crappy mum, and a crappy business woman.
I was out there, trying to help people to transform their lives, even though I didn’t have a handle on my own life. I was begrudgingly looking after my kids, I was spending 60+ hours a week in a business that wasn't even covering my bills, and...
I was playing victim.
You know how it goes…
Bullshit, bullshit, bullshit! (oh yeah, and if the swearing offends you, feel free to leave my site, and please don’t bother writing to tell me about it).
The fact is that I was just so goddamn stuck in that victim mindset that I couldn’t see the woods for the trees.
You see, the reality was that
Here’s the truth…
You don’t need a coach to run a business (neither do I, but I still fork out thousands of dollars every single month to make sure I stay at the top of my game and am consistently expanding as a leader and CEO of my biz and my life).
Because you are already an EXPERT. You already have the makings of a powerful leader inside of you. And, you already have EVERYTHING you need, within you, to create a high-impact, high-income coaching biz.
But what got you from employee to self-employed is not what will get you from ground zero to 6 figures.
And that’s what I'm here for.
To help you to recognise your own incredible potential, to hold you accountable to keep doing the right things, at the right times, to develop your skills and success habits, and to stop you from dropping into victim mode every time something goes wrong, you get scared, or you don’t get the results you want.
Because, I could lie to you, and tell you you’re doing great. But let’s be honest...
If you had that kind of support, you’d already have consistent clients and income. Instead of doubt, fear and inaction!
EXCLUSIVE OPPORTUNITY FOR ONLY 5 WOMEN
- FIRE STARTER 6 WEEK 1:1 INTENSIVE FOR COACHES -
Ok, so you know you are a fantastic coach – and you're a gazillion percent committed to showing up and doing the work – but you need the guidance, support and a good kick up the arse to get your key pieces in place, pronto, so you can sign high-end clients NOW!
I've never offered anything like this before, and because it's so intensive, I'm only offering 5 places, to the most intensely committed women, so I can guarantee you the unparalleled guidance and support to create real results in your biz.
This programme will be highly tailored to your specific situation and needs, and includes 6 x Private 80min Sessions PLUS 6 weeks of UNLIMITED SUPPORT (meaning you can email me as often as you like for support, feedback and copy editing, and even request ad-hoc support calls - with me - whenever you need them).
During our time together you will:
1. Perfect your signature high-end coaching programme that perfect clients will fall in love with, so that you can start charging a premium for results instead of trading hours for dollars.
2. Create your online marketing strategy so that you know exactly what tasks you need to do each day, to engage and attract ready-to-invest prospects, instead of wasting your time on busy work.
3. Overhaul your marketing/messaging content and web copy so that prospective clients can immediately see why you’re the perfect coach for them and won’t be able to resist jumping on your offers to work together.
4. Master your sales process so that you can easily book free coaching sessions and discovery calls, and convert them, seamlessly, into paying clients without ever needing to be pushy or manipulative.
5. Design your lead magnet, opt in copy, and follow up sales funnel so that you can grow your list, earn while you sleep, and book calls on autopilot.
6. Launch, grow and engage your group so that you can create a thriving community of raving fans who love your stuff and can’t wait to work with you.
Investment: $6,000 (or 2 monthly instalments of $3,500)
If this programme is speaking to you, and exclusive private access to me, my support, guidance, hand-holding and arse-kicking for the next 6 weeks is EXACTLY what you need to make your coaching biz into a consistent client and cash generator, then let's chat >>> www.jodavidson.biz/discovery