“I know if I just keep going, I will make this work. I have to. After all, there's no gain without pain...”
These days, statements like that make me want to literally hang my head and cry, but of course early last year, this was exactly what I was telling myself.
I’d invested to the tune of £12,000 and I had taken so much action that it was ridiculous to not be getting results. And yet I wasn’t.
Plus, I had so much knowledge and experience, that it was ridiculous to not be making money. And yet I wasn’t.
In fact, the only clients that I ever did attract were so wrong for me, and such hard work, that I started to question why I’d ever started my business at all.
Yet, when I got really honest about it, and started chatting with entrepreneurs who already had the kinds of businesses that I wanted, I realised just how much I was still fearfully hiding behind my laptop, writing blogs, posting lame quotes on social media, and willing people to come to me.
I knew I needed to get more visible to my ideal audience, but I really wasn’t ready to “come out” online, because who knew which of my friends (and enemies) might see me being all cocky and full of myself on the World Wide Web?!!!
And anyway, what would I even talk about if I did?
But, I had to change something, because what I was doing wasn’t working. And, as a “can-do” kind of woman, I refused to stand still and bury my head in the sand.
So my plan of action was to go on a networking and public speaking mission, attending and often speaking at every meeting I could possibly find, and hoping that, by building relationships with the people there, they would eventually decide to come on board with me.
Of course, that hardly ever happened either, and it quickly became clear to me that the people in the room at networking events were there for one thing, and one thing only; their own businesses. Plus, the majority of them weren’t my ideal client, so I found myself bending my dreams to fit the networking audience, instead of attracting the audience that I wanted.
Yet, even when I did that, I struggled to attract paying clients, because most of the networkers didn’t have big ambitions to build the awesome businesses that I was most passionate about supporting.
And so, I began to distance myself from that too.
Finally, I realised that if I wanted the kind of business that I’d dreamed of, it was time to start attracting clients to me, instead of spending my time hunting them down. I returned to the online world, to do what I knew and loved best, but with far more clarity and visibility than I had ever done before.
And, as a result, I stopped repelling dream clients with my wishy washy messages and am building a community of highly engaged women who are truly interested in what I do. And, yes, they’re still there for their own businesses, but their interest in what I have to offer is immense. And, as a result, they frequently reach out to me, often without me ever needing to ask, because they feel like they already know me, and are eager to work with me.
So, ask yourself, how would you like to have a crowd of perfect prospective clients hanging on your every word? Because you absolutely can. But you have to be willing to face down your fears, get crystal clear on what you want, and become highly visible.
Are you ready?
P.S. Have you watched my FREE WEBINAR, "The 5 Reasons Your Marketing is REPELLING Your Dream Clients (and perhaps attracting the wrong ones), and the Simple Steps to Fix It?
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